Precision Pastures strengthens strategic leadership with appointment of Adam Marshall and Olivia Lawson
New England-based soil, pasture and carbon agronomy business Precision Pastures is proud to announce the appointment of two independent advisors – long-term State politician Adam Marshall and sustainable agriculture advocate Olivia Lawson of Paringa Livestock – a strategic move which underscores the company’s commitment to advancing agricultural practices through soil, pasture and carbon farming initiatives.
The newly appointed advisors bring professional expertise, both with extensive experience in agriculture, policy, sustainability, and business strategy. They will provide strategic guidance and support as Precision Pastures continues to develop and implement its groundbreaking solutions designed to optimise pasture management and enhance farm productivity.
Precision Pastures executive director and CEO Hamish Webb said the company was thrilled to welcome two distinguished leaders into the fold.
“Their experience and insights will be invaluable as we strive to enable more Australian primary producers to harness opportunities in soil, pasture and carbon,” Mr Webb said.
Adam Marshall, former NSW Member of Parliament and Minister
Mr Marshall is a renowned former politician having represented the Northern Tablelands as a member of The Nationals. He previously served as the New South Wales Minister for Agriculture, Minister for Western NSW, Minister for Tourism and Major Events and the Assistant Minister for Skills. With more than two decades of experience in State and Local politics, Mr Marshall has a deep knowledge of agricultural policy and maintains his commitment to driving meaningful change in regional Australia.
“I am passionate about public policy and how to make things better – I see significant opportunities and frameworks for producers to maximise production and economic benefits through soil carbon farming,” Mr Marshall said.
Adam Marshall
“What Precision Pastures is doing in this space is tremendous and the company’s growth trajectory evidence that. It is an exciting time for both Precision Pastures and agriculture.”
Olivia Lawson, partner Paringa Livestock
Ms Lawson is a strong advocate for a sustainable future in agriculture. For the past two decades she has partnered in a seed stock cattle business based in central Victoria, with a focus on ecology, holistic grazing systems and sustainable land management, while producing efficient, highly-productive genetics for beef producers across Australia. Ms Lawson currently serves on the Board of Directors for Soils for Life and the North Central Catchment Management Authority.
“I’m impressed with the strategy and execution thus far and visualise a positive and successful outlook for Precision Pastures, with a unique offering the business brings to the agricultural sector. I’m looking forward to contributing and working with the team as it continues to grow,” Ms Lawson said.
Olivia Lawson
The independent advisors will play a critical role in guiding Precision Pastures’ strategic initiatives, including the development of new services, expansion into new regions, and partnerships with key stakeholders in the agriculture sector. Their expertise will help steer the company towards achieving its mission of providing farmers with the tools they need to sustainably manage their pastures, improve overall farm productivity and participate in the soil carbon industry.
For media enquiries, please contact:
Hamish Webb
CEO, Precision Pastures
hamish@precisionpastures.com.au
0427 587 150
Precision Pastures provides soil testing and agronomic advice to Australian farmers and the wider agricultural industry, specialising in end-to-end soil carbon services for soil carbon projects. Precision Pastures uses the latest GPS and spatial technology to help maximise production potential, including soil zone mapping, digital mapping surveys, electromagnetic soil surveys and core soil sampling and testing. Precision Pastures is headquartered in Armidale, NSW, with offices in Dubbo, Inverell and Albury. For more information visit: www.precisionpastures.com.au